Claim OwnershipLet's Talk Copy | Copywriting Podcast
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This is the Let's Talk Copy podcast! This is where you come to learn the secrets of high-converting copy and how to launch, grow, AND scale your copywriting business. My name is Liz Slyman, and copywriting changed my life. From freelancer to award-winning agency owner, my copywriting business has allowed me to own my own time–and ultimately, my own life. I'm here to help you achieve the same freedom. So, if you're ready to do this: let's talk copy.
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Clients throwing work at you is great. Clients throwing work at you without any kind of guidelines or instructions is one of the most stressful experiences you can have as a copywriter. Let's talk about a non-negotiable: copywriting briefs!
CONNECT WITH ME:
YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw
INSTAGRAM @LETSTALKCOPY
TIKTOK: @COPYWRITINGCOURSES
COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
As a copywriter or content writer, your skills are more valuable now than ever before, and generative AI is truly putting the importance of writers center stage.
If you’re on the receiving end of the “Help! I fired my writer and tried to use artificial intelligence to do a job that is literally the foundation of my business and it didn’t work!”, then this is for you.
CONNECT WITH ME:
YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw
INSTAGRAM @LETSTALKCOPY
TIKTOK: @COPYWRITINGCOURSES
COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
Low keyword difficulty, high search volume keywords with SERP features are a goldmine for your SEO and can help you build the foundation for a massively successful content strategy.
Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/
CONNECT WITH ME:
YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw
INSTAGRAM @LETSTALKCOPY
TIKTOK: @COPYWRITINGCOURSES
COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
If you’re researching how to make a living while on the road, chances are you’ve come across this whole copywriting thing and you’re taking tons of copywriting courses so that you’re ready to make an income while traveling full time.
Or, maybe you’re a copywriter already, and you’re trying to figure out just exactly what you need to know to keep your copywriting business on the road to success while you’re on the road to wherever you feel like going.
I’ve been digital nomad-ing off and on for the last thirteen years, and I can tell you, these five things are crucial if you want to be a copywriter on the road.
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Get the Ultimate Sales Page Kit here.
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Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/
CONNECT WITH ME:
YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw
INSTAGRAM @LETSTALKCOPY
COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
Home page copy, about us pages, service and contact pages are the core pages of a website, but there’s an often forgotten piece of web copy that every single business needs, and one that you, as a copywriter, should always upsell.
Upselling this page shows your clients that you understand the value of both user experience and the power this page plays in SEO.
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Get the Ultimate Sales Page Kit here.
--
Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/
CONNECT WITH ME:
YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw
INSTAGRAM @LETSTALKCOPY
COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
One of the coolest things about being a copywriter is that every business of every kind relies on copywriting or content writing in some form.
That can, however, be a double-edged sword. One one hand, you can always find work. On the other hand, sometimes you have so much work that you don’t have time for other tasks. And time, as we all know, is your most valuable resource.
There are so many things I don’t have time to do, or can’t do, and just don’t have the time to learn.
Enter: service swaps.
--
Get the Ultimate Sales Page Kit here.
--
Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/
CONNECT WITH ME:
YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw
INSTAGRAM @LETSTALKCOPY
COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
If you’re a freelance copywriter, positioning yourself as an expert is key in growing your client list. If you do it right, guest posting is a unique way to get your name in front of a virtually unlimited number of potential clients in your niche.
Guest posting helps you build your personal brand, showcase your expertise, and create solid social proof.
Sounds good, right?
Let’s talk about how guest posting can help grow your copywriting business and how you can score publications.
---
Get the Ultimate Sales Page Kit here.
--
Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/
CONNECT WITH ME:
YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw
INSTAGRAM @LETSTALKCOPY
COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
Ever wonder why some copywriters, regardless of experience, keep getting client after client and charging whatever they want to–even beginner copywriters with a minimal client list?
Sure, their copy is great. That’s always the number one factor in landing copywriting clients. But what makes one great copywriter stand out over the other?
It’s simple, and there’s actually science behind it.
---
Get the Ultimate Sales Page Kit here.
--
Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/
CONNECT WITH ME:
YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw
INSTAGRAM @LETSTALKCOPY
COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
Effective copywriting goes FAR beyond resonating statements and doing deep, deep, deep on pain points.
As they say, the difference hides in the details.
And in copywriting, the details are in your microcopy.
---
Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/
CONNECT WITH ME:
YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw
INSTAGRAM @LETSTALKCOPY
TIKTOK: @COPYWRITINGCOURSES
COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
As an agency owner, I’m not worried about AI copywriting.
At all.
And if you’re a good copywriter, you shouldn't be, either.
Businesses using them on the other hand?
Well…it could go one of two ways.
--
Get the Ultimate Sales Page Kit here.
--
Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/
CONNECT WITH ME:
YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw
INSTAGRAM @LETSTALKCOPY
COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
SPECIAL THANKS to Bitsy Ann (@8itsy on IG) who requested this episode!
Part 8/8 of the SEO Writing Series: Creating Your Editorial Calendar
This is an 8-part series that walks you through creating high-impact content that scales the ranks of search engines and rakes in that sweet, sweet traffic.
In part seven, we talk about how to create an editorial calendar that takes your audience and SEO into consideration so that your whole content cluster strategy works even better.
--
Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/
CONNECT WITH ME:
YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw
INSTAGRAM @LETSTALKCOPY
COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
Part 7/8 of the SEO Writing Series: Your Pillar Content
This is an 8-part series that walks you through creating high-impact content that scales the ranks of search engines and rakes in that sweet, sweet traffic.
In part seven, we talk about the "pillar" part of the pillar and cluster content strategy. Let's go!
--
Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/
CONNECT WITH ME:
YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw
INSTAGRAM @LETSTALKCOPY
COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
Part 6/8 of the SEO Writing Series: 7 Keyword Types You Need in Your Content Strategy
This is an 8-part series that walks you through creating high-impact content that scales the ranks of search engines and rakes in that sweet, sweet traffic.
In part six, we talk all about keyword types. A lot of marketers leave money on the table by not using a variety of keywords. Let's talk about the different types of keywords that can generate more traffic and result in better conversions.
--
Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/
CONNECT WITH ME:
YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw
INSTAGRAM @LETSTALKCOPY
COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
Part 5/8 of the SEO Writing Series: How to Find (AND FILL!) Content Gaps
This is an 8-part series that walks you through creating high-impact content that scales the ranks of search engines and rakes in that sweet, sweet traffic. In part five, we talk all about content gaps. A content gap is what’s missing between what a consumer is searching for and what they find. This missing information gives businesses the opportunity to fill a gap in the market and claim their share of search engine real estate.
--
Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/
CONNECT WITH ME:
YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw
INSTAGRAM @LETSTALKCOPY
COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
Part 4/8 of the SEO Writing Series: How to Use Contextual Links in Your Content
This is an 8-part series that walks you through creating high-impact content that scales the ranks of search engines and rakes in that sweet, sweet traffic.I
In part four, we talk all about contextual linking. A contextual link strategy can be used both internally and externally and helps Google rank your content.
Let’s take a deep dive into what contextual linking is and how to include contextual link building as part of your SEO content writing strategy.
--
Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/
CONNECT WITH ME:
YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw
INSTAGRAM @LETSTALKCOPY
COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
Part 2/8 of the SEO Writing Series: Conducting a Content Audit in 6 Simple Steps
This is an 8-part series that walks you through creating high-impact content that scales the ranks of search engines and rakes in that sweet, sweet traffic.
In part two, we talk about how to conduct a super-thorough content audit in six super straightforward steps.
And even though the term “audit” might automatically send you into a downward spiral (and really, who’d blame you?) but conducting a content audit can be done in 6 straightforward steps.
Let’s look at how you can audit your website content and use your findings to rocket-power your SEO content writing.
--
Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/
CONNECT WITH ME:
YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw
INSTAGRAM @LETSTALKCOPY
COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
Part 1/8 of the SEO Writing Series: How Long Does it Take New Content to Rank on Google?
This is an 8-part series that walks you through creating high-impact content that scales the ranks of search engines and rakes in that sweet, sweet traffic.
In part one, we talk about 10 of the factors behind what it takes to rank new content on the front page of Google (and your best chances of actually making it to that prime top 10 real estate).
---
Download "THE CIRCA METHOD" and learn my signature method for creating high-powered sales copy: Get it FREE: https://lizslyman.com/circa-method/
CONNECT WITH ME:
YOUTUBE: https://www.youtube.com/channel/UCpPMFbrK2gUdSmRXqD4Uafw
INSTAGRAM @LETSTALKCOPY
COPYWRITING COURSES & RESOURCES: LIZSLYMAN.COM
Ok, so I’m gonna divert from the common push from some copywriting coaches that enthusiastically tell you that the only things you need to get started as a copywriter are your laptop and an internet connection.
Because it just simply isn’t true.
That’s like saying the only thing you need to get started as a baker is a whisk and an oven.
Sure, you need a computer and the internet to start a copywriting business, but they’re not the only things you need. Not if you want to be successful.
If you want to start a career as a copywriter––and you want that career to be sustainable and actually allow you to make enough money to live on, there are several tools and resources you need to invest in.
So, beyond the laptop and wifi, let’s talk about the one of the most important things that you need to get started as a copywriter: project management tools.
CONNECT WITH ME!
IG: @letstalkcopy
Copywriting Courses & Resources: lizslyman.com
Even if you started your copywriting career out of sheer love for writing, all of us work because we want to make money.
You have bills to pay, after all.
Not all copywriting niches are created equal in terms of pay. Some niches pay exceptionally well, but are harder to break into because of the amount of knowledge and experience it takes to write really, really authoritative content.
Let’s look at some of the highest paying copywriting niches.
CONNECT WITH ME!
IG: @letstalkcopy
Copywriting Courses & Resources: https://www.lizslyman.com
Video marketing is absolutely where the future of advertising is going. And as a copywriter, if you want to stay relevant, you need to adapt to the trends and hone your skills where they’ll be of best use to your clients.
Use these 5 tips for writing your video sales letters and let me know what kind of results you see!
CONNECT WITH ME:
IG: @letstalkcopy
Copywriting Courses & Resources: https://www.lizslyman.com
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